Digital Marketing Strategy for Axis Meter Solutions and Husky Well

The main objective of this project is to support Axis Meter Solutions and Husky Well in enhancing their digital marketing presence and customer engagement through strategic content creation. This includes developing and executing marketing materials such as social media campaigns, email campaigns, website copy, and blog content tailored to our growing audience of landlords, property managers, and environmentally conscious consumers. The project is a practical opportunity for students to apply their marketing and communications skills in a real-world, growth-stage business setting—with exposure to branding, sustainability, and B2B marketing challenges.

Website Migration from Webflow to Next.js

Axis Meter Solutions Inc. is seeking to enhance the performance and scalability of its website by migrating from Webflow to Next.js. The current Webflow setup, while user-friendly, limits the potential for advanced customization and optimization. By transitioning to Next.js, a popular React-based framework, the company aims to improve website speed, SEO capabilities, and developer control. This project provides learners with the opportunity to apply their knowledge of web development, particularly in React and Next.js, to a real-world scenario. The project will involve analyzing the existing Webflow site, planning the migration process, and implementing the website using Next.js. Learners will gain hands-on experience in modern web development practices, including server-side rendering and static site generation.

ESG Integration and Sustainability Framework

To create a comprehensive sustainability and ESG integration plan for Husky Well, including measurable metrics, global benchmarks, and an action plan for how the brand can align with environmental impact standards (e.g., LEED, Green Globes, or WELL). Review international best practices in ESG and green building certification frameworks Identify applicable sustainability metrics for water conservation and flood prevention Develop a theory of change and an action plan to align product deployment with ESG goals Propose branding or marketing recommendations to communicate environmental impact

Water-Saving Pilot Program for Institutional Facilities – Husky Well

To design a structured development initiative that introduces Husky Well’s Core and Smart water-saving devices into public institutions such as schools, universities, and government buildings, supported by a proposal and action plan. Identify best practices from other jurisdictions that have implemented similar pilot projects Draft a full pilot program proposal with defined scope, objectives, activities, timeline, and KPIs Develop a sustainability and long-term impact plan to scale the program Prepare a presentation for use with prospective pilot partners and funding bodies