- Description
-
Ella Bella Maternity Boutique was established in 2004, in Calgary, Alberta.
We are still a Calgary based, family owned and operated business.
For fifteen years, we were proudly rooted as a brick and mortar shop but as the world moved online, Ella Bella Maternity shifted its focus, opening its e-commerce store in July 2019.
Although the platform has changed, the vision has stayed the same: source styles and accessories that are designed for comfort, convenience, and the modern needs of moms! In the summer of 2024 we decided to hone in and focus solely on Motherhood brands.
Our Vision is to be Canada's #1 Online Maternity Boutique. To accomplish that we carefully choose each piece in our online store. I want you to feel pumped to style your bump! and to have clothes and accessories that support you through the stages of pregnancy and well into postpartum.
Our Mission at Ella Bella is to provide excellent and convenient customer service, offer a range of sizes, styles and trends from trusted brands and to always hold quality, versatility, and price points as our top priorities.The catalyst behind the creation of the Ella Bella Basics™️ Line was the gap we kept seeing in the market for affordable, high quality Maternity and Breastfeeding styles. We design and manufacture a line of dresses, tees, sweaters, and bottoms created to move like moms move!
- Number of employees
- 2 - 10 employees
- Company website
- https://www.ellabella.ca
- Industries
- Apparel & fashion
- Representation
- Women-Owned Small Business Family-Owned
Recent projects
Social Media Strategy for a small, woman owned e-commerce business
Create a social media strategy that covers instagram, tik tok, and youtube. The goal is to increase organic sales across those channels as well as improving engagement and building an online community. The tasks will include improving the use of apps and AI technologies such as Many Chat on instagram and researching best practices for Tik Tok and Youtube, creating content using video and pictures provided by the owner, and researching and implementing trends on each platform. We have a Shopify store so working with the owner to ensure all our social media platforms are properly integrated and tracking analytics of the organic traffic and sales channels.
Social Media Strategy and Affiliate Program Expansion for Ella Bella Maternity
Ella Bella Maternity, a growing e-commerce retailer specializing in maternity and breastfeeding clothing, seeks to enhance its online presence and sales through a comprehensive social media strategy. The project aims to build an organic sales funnel by leveraging platforms such as Instagram, Facebook, TikTok, and YouTube. The focus will be on creating engaging reels and posts that resonate with the target audience of expecting and postpartum mothers. Additionally, the project will explore opportunities to expand the company's affiliate marketing program, thereby increasing brand visibility and customer engagement. This project provides an opportunity for learners to apply their knowledge of digital marketing, social media trends, and content creation to real-world business challenges.