Social Media Strategy and Affiliate Program Expansion for Ella Bella Maternity
Project scope
Categories
Digital marketing Marketing strategy Social media marketingSkills
affiliate marketing target audience social media trends customer engagement organic growth postpartum care social media strategy tiktok content creation digital marketingElla Bella Maternity, a growing e-commerce retailer specializing in maternity and breastfeeding clothing, seeks to enhance its online presence and sales through a comprehensive social media strategy. The project aims to build an organic sales funnel by leveraging platforms such as Instagram, Facebook, TikTok, and YouTube. The focus will be on creating engaging reels and posts that resonate with the target audience of expecting and postpartum mothers. Additionally, the project will explore opportunities to expand the company's affiliate marketing program, thereby increasing brand visibility and customer engagement. This project provides an opportunity for learners to apply their knowledge of digital marketing, social media trends, and content creation to real-world business challenges.
The project deliverables include a detailed social media strategy document outlining content plans for Instagram, Facebook, TikTok, and YouTube, with a focus on organic growth. Additionally, learners will develop a proposal for expanding the affiliate marketing program, including potential partners and strategies for engagement. The final deliverables should be actionable and ready for implementation by Ella Bella Maternity.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Ella Bella Maternity Boutique was established in 2004, in Calgary, Alberta.
We are still a Calgary based, family owned and operated business.
For fifteen years, we were proudly rooted as a brick and mortar shop but as the world moved online, Ella Bella Maternity shifted its focus, opening its e-commerce store in July 2019.
Although the platform has changed, the vision has stayed the same: source styles and accessories that are designed for comfort, convenience, and the modern needs of moms! In the summer of 2024 we decided to hone in and focus solely on Motherhood brands.
Our Vision is to be Canada's #1 Online Maternity Boutique. To accomplish that we carefully choose each piece in our online store. I want you to feel pumped to style your bump! and to have clothes and accessories that support you through the stages of pregnancy and well into postpartum.
Our Mission at Ella Bella is to provide excellent and convenient customer service, offer a range of sizes, styles and trends from trusted brands and to always hold quality, versatility, and price points as our top priorities.
The catalyst behind the creation of the Ella Bella Basics™️ Line was the gap we kept seeing in the market for affordable, high quality Maternity and Breastfeeding styles. We design and manufacture a line of dresses, tees, sweaters, and bottoms created to move like moms move!