ATD Atlanta Chapter Event Marketing Enhancement Project

The main goal for the project is to enhance engagement for chapter events and programming by delivering ongoing effective marketing campaigns throughout the year. This will involve several different steps for the learners, including: - Conducting a comprehensive analysis of the current marketing strategies and their effectiveness. - Developing a marketing plan for the year that includes strategies for different events and programming. - Creating marketing materials such as flyers, social media posts, and email campaigns. - Implementing the marketing plan and monitoring its effectiveness. - Collecting and analyzing data on engagement and attendance for events and programming. - Making adjustments to the marketing plan based on the data and feedback received.