Virtual POCT Marketing Strategy

The goal of this project is to develop a comprehensive marketing strategy for Virtual POCT's new SaaS product, ensuring its successful introduction to the digital healthcare market. To achieve this, students will engage in the following tasks and activities: Marketing Strategy Design : Develop digital marketing strategies, including social media, content marketing, and targeted advertising. Outline branding initiatives to enhance product visibility and credibility. Partnership Opportunities : Identify potential collaborators and partnerships to support market entry and growth.

Cybersecurity Strategy for Digital Healthcare Platform

The primary objective of this project is to enhance the cybersecurity of Virtual POCT's digital healthcare platform (MANA), which manages sensitive patient data and requires robust protection against cyber threats. The project aims to develop a comprehensive cybersecurity strategy tailored to the platform's specific needs by: Developing a Tailored Cybersecurity Strategy : Designing a detailed plan with recommended tools, technologies, and practices to fortify the platform’s security. Providing Implementation Recommendations : Offering actionable steps to effectively integrate the proposed measures into the development and operational workflows. This project will provide learners with a unique opportunity to apply cybersecurity principles in a real-world digital healthcare context, equipping them with critical insights into the challenges of securing healthcare data and complying with industry standards.

Grant Funding Opportunities: Research and Proposal Creation

Virtual POCT aims to enhance its funding acquisition process by developing a streamlined grant writing system. The current challenge lies in the time-consuming and often inefficient process of identifying suitable grants, assessing eligibility, and crafting compelling proposals. The goal of this project is to create a system that automates the identification of relevant grants and evaluates eligibility criteria, thereby allowing the team to focus on crafting high-quality, persuasive proposals. This project will enable learners to apply their knowledge of data analysis, research methodologies, and persuasive writing. By the end of the project, the team will have developed a prototype system that aligns with Virtual POCT's mission and objectives, ultimately increasing the company's chances of securing funding.

Enhancing Public Health through AI-Driven Point-of-Care Testing management solution in community care

Project Overview: This project will allow students to contribute to the development and adoption of a SaaS platform designed to integrate Point Of Care Testing management/data collection in community settings. The platform aims to centralize patient results, streamline workflows for healthcare professionals, and support public health initiatives through AI-driven data insights. Students will explore the impact of the platform on healthcare providers, patients, and policymakers by conducting research, analyzing data, and providing recommendations to enhance adoption and effectiveness. Project Goals: 1. Assess Market Fit & Adoption Rates: • Conduct research on the adoption of Point Of Care Testing management/data collection in community care settings. • Identify barriers and opportunities for pharmacists, nurse practitioners and community care health care providers. • Quantify adoption trends and evaluate how to accelerate platform adoption. 2. Public Health Impact Analysis: • Evaluate how centralized patient data can improve public health decision-making. • Analyze policy frameworks related to point-of-care testing in Canada. • Propose data models that could help predict health trends (e.g., diabetes rates). 3. Healthcare Workflow & Financial Benefits Assessment: • Identify how the platform improves efficiency and reduces paper-based workflows. • Conduct a cost-benefit analysis, estimating revenue/time savings for clinics. • Compare the platform’s impact on patient care vs. traditional methods. 4. Policy & Regulatory Review: • Research and summarize key regulations affecting point-of-care testing. • Provide recommendations to align the platform with nursing and pharmacy mandates.