Coloring Book Social Media Strategy Enhancement

Elijah Blue Designs seeks to enhance its social media presence to boost the visibility and sales of its coloring books. The project involves developing a comprehensive social media marketing strategy tailored to the unique aspects of the coloring book market. The team will conduct a competitor analysis to understand current market trends and identify opportunities for differentiation. By creating engaging and visually appealing content, the project aims to attract a larger audience and increase customer engagement. The project will culminate in a performance review, assessing the effectiveness of the implemented strategy and providing actionable recommendations for future growth. This initiative will allow learners to apply their marketing knowledge in a real-world context, focusing on strategic planning, content creation, and analytical evaluation.