Financial Business Plan

We are excited to be launching a new business, (name of business and brief description of what the company will do). With any launch, having a financial plan is one of the keys to success, and we would like to involve students in creating one for our new venture. This will involve several different steps for the students, including: Learning about our business strategy from various employees to become familiar with our goals, mission, and products. Creating forecasts using Excel (or another financial software) for sales in the first year of operation as well as an income projection (conservative and aggressive). Working with our team to develop an expense budget. Conducting a break-even analysis timeline using financial projections. Reporting on projected assets and liabilities. Including visual comparisons such as graphs and charts to show the differences between the conservative and aggressive income projection.

A/B Testing and Meta Ads Campaign for Lead Generation

To conduct A/B testing on the Rasant/Straps landing page to optimize its design and content for maximum lead generation, focusing on user engagement and email sign-ups. To develop and run targeted Meta Ads campaigns to drive traffic to the landing page, encouraging users to submit their email addresses for product launch notifications and future communication. To use data-driven insights from A/B testing and ad performance to refine both the landing page and advertising strategies, ensuring maximum conversion rates ahead of the direct-to-consumer (D2C) launch on Shopify.

Social Media Plan Execution and Meta Ads Management for Rasant Straps

Focus on executing the core components of the previously developed social media strategy, specifically content creation and the initial launch of Meta Ads campaigns. Simplify the project by streamlining tasks to ensure they are manageable for a small team of learners, while still providing valuable real-world experience. Also drive leads to landing page to capture email address for future marketing efforts and launch of shopify,

Social Media Strategy Development for Rasant Straps

Objective: Develop a comprehensive social media strategy that aligns with Rasant/Straps' brand identity and effectively reaches our target audience. This strategy should prioritize building brand awareness, driving engagement, and ultimately increasing sales. Scope: Platform Selection: Identify and prioritize key social media platforms, with a primary focus on Meta (Facebook & Instagram). Explore secondary platforms such as LinkedIn, Pinterest, and TikTok if relevant to the brand and audience. Audience Analysis: Conduct thorough research on Rasant/Straps' target audience demographics, interests, and online behaviors to inform content creation and platform selection. Brand Messaging & Voice: Define a consistent brand voice and messaging framework that resonates with the target audience and reflects the core values and unique selling propositions of Rasant/Straps. Content Strategy: Develop a content calendar that outlines the types of content (e.g., product showcases, user-generated content, behind-the-scenes, tutorials) to be posted regularly. Create guidelines for visual and written content to ensure consistency across all platforms. Engagement Plan: Outline a strategy for community management, including responding to comments, messages, and engaging with followers to build a loyal community. Identify opportunities for collaborations with influencers, brand ambassadors, or partnerships that align with Rasant/Straps' brand values. Advertising & Promotions: Develop a plan for social media advertising, focusing on targeted ads on Meta platforms to drive traffic to the website and increase conversions. Plan promotional campaigns, including product launches, discounts, or special events, with specific goals and metrics. Monitoring & Analytics: Set up tools and KPIs (Key Performance Indicators) for tracking the performance of social media activities. Regularly analyze engagement, reach, and conversion data to refine the strategy. Prepare reports with insights and recommendations for continuous improvement. Launch Plan: Create a step-by-step plan for launching the social media strategy, including a timeline for the initial launch and ongoing maintenance. Ensure that all content and resources are in place before launch. Ongoing Management: Establish a process for regular updates to the strategy based on performance data, emerging trends, and changes in platform algorithms.