Corporate Research & Communications Project

The primary objective of this Corporate Research & Communications Project is to enhance market positioning and adaptability through focused research and strategic communication initiatives. By the conclusion of the project, students are expected to deliver the following outcomes: Enhanced Brand Awareness : Students will devise and execute comprehensive communication strategies to significantly elevate the company’s visibility and improve its public image. Strengthened Stakeholder Relationships : Students will develop and implement targeted communication plans that effectively engage and align key stakeholders with the company's strategic objectives. Supported Business Development : Students will conduct in-depth research to uncover business opportunities, including potential partnerships, market expansions, and acquisitions, providing critical insights that support strategic decision-making and promote business growth. Assessed Regulatory Impacts : Students will analyze current and upcoming regulatory changes affecting the company, offering strategies to proactively manage these impacts, ensure compliance, and mitigate risk. Optimized Media Presence : Students will assess and refine the company’s media strategies to enhance engagement and presence across diverse media channels.