DiversityTalk Social Media Engagement Strategy

DiversityTalk aims to cultivate a dynamic online community that champions equity, diversity, and inclusion. The project focuses on developing a strategic social media content plan that resonates with diverse audiences and fosters meaningful engagement. Learners will apply their understanding of social media marketing and content creation to design posts that reflect DiversityTalk's mission and values. The project will also involve analyzing the impact of these posts using social media analytics tools to assess engagement levels and audience reach. By the end of the project, the team will have crafted a comprehensive social media strategy that can be implemented to enhance DiversityTalk's online presence and community interaction. Key tasks include: - Researching current trends in diversity and inclusion content. - Creating a content calendar with diverse and inclusive themes. - Designing engaging social media posts using graphic design tools. - Analyzing engagement metrics to evaluate content performance.

Building an Inclusive Social Media Presence for DiversityTalk

DiversityTalk aims to foster a vibrant online community that champions equity, diversity, and inclusion. This project focuses on developing thoughtful and engaging social media content that resonates with diverse audiences and encourages meaningful dialogue and community engagement. Learners will create a series of posts that highlight key themes related to EDI, applying their skills in social media strategy, content creation, and digital engagement. They will design content that is both informative and visually compelling, schedule and publish posts across multiple platforms, monitor community interactions, and track key performance metrics such as engagement rates, reach, and audience growth. In addition to content creation, learners will analyze the impact of their work and provide insights and recommendations to inform DiversityTalk’s future digital strategies. This project is ideally suited for students specializing in marketing, communications, or related fields who are passionate about using digital media to promote social change. Tasks and Activities: Research and create social media content (posts, stories, short videos) aligned with DiversityTalk’s mission. Design visually appealing graphics and copy that spark conversations around equity, diversity, and inclusion. Develop and maintain a monthly content calendar across platforms (e.g., Instagram, LinkedIn, Facebook). Monitor comments and community engagement; respond where appropriate. Track and report on key metrics (engagement, reach, audience growth) on a biweekly basis. Analyze trends in social justice and EDI to inform ongoing content creation. Provide an end-of-project report summarizing outcomes and suggesting improvements for future social media efforts.