- Description
-
Pleywell is a Brand Licensing Agency that works with IP holders, manufacturers, and retailers to amplify market presence, expand reach, and drive revenue growth. Specializing in brand franchise strategy, brand extensions, and phygital initiatives we combine strategic licensing, innovative marketing, and collaborative solutions to create meaningful opportunities for our clients.
- Number of employees
- 2 - 10 employees
- Company website
- https://pleywell.com
- Categories
- Accounting Branding & style guides Market expansion Sales strategy Marketing strategy
- Industries
- Apparel & fashion Consumer goods & services Cosmetics & beauty Entertainment Food & beverage
- Representation
- Minority-Owned Women-Owned Small Business
Recent projects
IP Licensing Readiness and Market Potential Analysis
The goal of this project is to develop a data-driven evaluation system to determine which intellectual properties (IPs) are most ready and viable for licensing opportunities. Using Google Workspace tools, participants will assess 3–5 IPs based on brand presence, consumer sentiment, market trends, and category potential, then synthesize their findings into an interactive dashboard and insights report to support strategic decision-making for IP representation and partnerships.
Website Development
We would like a new website for our organization. The website should be preferably built on Wordpress but open to other platforms. Students should be prepared to: Conduct a needs analysis to determine which platform is most suitable. Create a design proposal Build a fully-functioning website, with our assistance in providing content, SEO (optional) and copy. Source images and/or videos that align with company brand Provide training on updating and maintaining the site.