Monetization Strategy for Caregiving Network

Initially developed as a free resource for families dealing with caregiving, Caregiving Network is seeking to transition into a self-sustaining model by monetizing its generative AI technology, content, and interactive apps. The goal is to create a viable leasing strategy that allows other organizations to utilize these resources while maintaining the core mission of supporting caregivers. The project involves analyzing the current offerings, identifying potential market segments, and developing a comprehensive monetization plan. This plan should consider pricing strategies, potential partnerships, and marketing approaches. The project aims to ensure that the Caregiving Network remains accessible to those in need while generating revenue to support its ongoing development and expansion. In June, we are developing care teams that will operationalize the spread of caregiving and support among families and trusted friends.

Modernizing/Contanerizing LAMP Stack & Enhanced new UI/UX with ROI Optimization Focus

ROIgenius® is undertaking a modernization project to update its LAMP stack-based application with a focus on delivering better results for its users. The goal is to enhance the platform’s user interface (UI) and user experience (UX) so that companies using the system can more easily track and improve their return on investment (ROI) across all activities. While the current platform is stable and reliable, it now needs a fresh, intuitive design that reflects today’s best practices in usability and visual design. The project includes two core technical components: A comprehensive review of the LAMP stack to ensure it’s optimized for speed, security, and scalability. A transition to containerization, enabling more efficient deployment and system flexibility. The final phase will involve researching modern UI/UX trends and applying those insights to redesign the application’s front end, always with ROI as the central focus for any business. This project is ideal for a team of learners in computer science or software engineering programs. It offers hands-on experience with full-stack web development, containerization, and design thinking in a real-world setting—where every design decision is tied directly to measurable business value. We are undertaking a strategic project to evolve a powerful, fully developed end-to-end business platform—one that already reflects years of strategic programming and has successfully supported the management of over $2 billion in transactional volume. This platform was purpose-built to streamline and unify core business functions including: Lead generation and qualification, Personalized, customer-facing sales protocols and workflows, Marketing automation, Inventory management, and Comprehensive budgeting and financial tracking. Actionable analytics and reporting

Virtual Internship: Social Media Marketing and Content Creation

Our company is able to offer an un-paid virtual Internship opportunity to multiple students studying marketing, advertisement, or management with graphic design skills. The primary focus for the student will be: Market Research - Investigate our competitive landscape; perform market segmentation to identify opportunities for growth and awareness. Identify expansion opportunities and new ideas to pursue. We will be researching all our social media platforms and finding the best ways to gain awareness while converting followers into website users. Strategic Social Media Marketing - Develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Work together with the current marketing team to identify potential growth opportunities using different social media platforms and create content that aligns with our mission and service. Our goal at the end of this experience is: Branding and Marketing Communications - For the students to help us improve our brand's presence and capture greater market share. For the students to help us effectively communicate our brand's story and mission to a broad audience. Market Research - For us and the student to gain a better understanding of social media marketing and ensure we are optimally positioning our service with our target sector/customer. Strategic Social Media Marketing - For the students to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : Measure and report on the performance of our social media campaigns using tools provided by our company. Content development, including social posts, blog posts, LinkedIn articles, and website copy. Primary contact : (Andy Cramer, CEO) Secondary contact: (Al Farmer, CTO)

Marketing Strategy for Caregivers Support Service

Our organization is able to offer a virtual internship opportunity for one or more marketing students or teams. The primary focus for the student will be: Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service). Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel) Content development, including social posts, blog posts, LinkedIn articles, and website copy. To fully understand what our team does, please review the following resources: https://files.extendatouch.com/overview/ https://files.extendatouch.com/mutual_referral_program.pdf https://www.linkedin.com/company/extendatouch/?viewAsMember=true Primary contact : (Andy Cramer, CEO) Secondary contact: (Al Farmer, CTO)