Marketing Strategy for the Michigan Institute of Contemporary Art

The main goal for the project is to create a comprehensive marketing strategy for the Michigan Institute of Contemporary Art that will increase brand awareness, attract more visitors, and ultimately drive engagement with the institute's programs and events. This will involve several different steps for the students, including: - Conducting a thorough analysis of the current marketing efforts and identifying areas for improvement. - Researching the target audience and developing buyer personas to better understand their needs and preferences. - Creating a multi-channel marketing plan that includes digital marketing, social media, email campaigns, and traditional advertising. - Developing compelling content and messaging that aligns with the institute's brand and resonates with the target audience. - Implementing a measurement and analytics plan to track the success of the marketing efforts and make data-driven adjustments as needed.

Short Form Video Showcase for Michigan Institute for Contemporary Art

The main goal for the project is to create a short form video that effectively showcases the gallery space and events offered by the Michigan Institute for Contemporary Art. The video should capture the essence of the institute and attract potential visitors and art enthusiasts. This will involve several different steps for the learners, including: - Researching the Michigan Institute for Contemporary Art to understand its mission, values, and offerings. - Planning and scripting the video to highlight the gallery space and upcoming events. - Capturing high-quality footage of the gallery space, artwork, and events. - Editing the footage to create a visually appealing and engaging short form video. - Adding music, voiceover, and any other necessary elements to enhance the video. - Reviewing and revising the video based on feedback from the institute's representatives.