Social Media Strategy and Optimization for Acclivity Contracting Group

The objective of this project is to enhance the social media presence of Acclivity Contracting Group Inc. (ACG) by developing a comprehensive 90-day content calendar that aligns with the company's brand goals and seasonal promotions. The project aims to optimize ACG's existing social media accounts on Instagram, Facebook, and LinkedIn, while also establishing a presence on TikTok. Learners will design visually compelling content using tools like Canva, ensuring that the content is engaging and brand consistent. Additionally, the project involves supporting the launch and tracking of a paid advertising campaign, such as Meta Ads, to increase brand visibility and engagement. The team will also provide analytics and performance reporting, offering recommendations for future improvements for this start-up. This project allows learners to apply their classroom knowledge in digital marketing and social media management to a real-world scenario, enhancing their skills in content creation, campaign strategy, and data analysis.

Targeted Lead Generation Strategy for Residential Painting Services

Acclivity Contracting Group Inc. seeks to enhance its market presence in Mississauga and Oakville by developing a comprehensive lead generation strategy for its residential painting services. The project aims to identify and analyze target customer segments, focusing on interior and exterior painting, as well as deck and fence staining for homes. Students will explore and determine the most effective lead generation channels, such as digital ads, email outreach, cold calling, door to door marketing strategy and partnerships with real estate professionals, property management company and insurance companies overseeing home restoration projects. The goal is to generate 180 - 240 qualified leads within an 8-week timeframe. This project offers students the opportunity to apply their classroom knowledge in marketing and data analysis to real-world scenarios, enhancing their skills in strategic planning and customer segmentation.