Nimble Store Partnership Initiative

Nimble is a pioneering self-checkout app designed to transform the retail experience by streamlining the checkout process in grocery stores. The company aims to expand its network by recruiting entrepreneurial, business-savvy women to lead sales outreach and onboard new store partners. The project's goal is to drive store sign-ups by effectively pitching the benefits of Nimble's product to potential partners. Participants will apply their classroom knowledge of sales strategies, marketing, and business development to create a scalable B2B acquisition playbook. This initiative provides learners with the opportunity to engage in real-world business scenarios, enhancing their skills in sales outreach and partnership development. The project is designed to be completed by a team of learners from a business program, focusing on tasks that are closely related and achievable within a limited timeframe.

Cashback Program Market Validation and Feature Prioritization

Nimble is looking to enhance its cashback programs by conducting comprehensive market research to validate their effectiveness and prioritize features for both B2B (grocers) and B2C (consumers) segments. The primary goal of this project is to gather insights into the preferences and behaviors of these target groups, enabling Nimble to make informed decisions about its product offerings. Learners will analyze existing market data, survey potential users, and evaluate competitor programs to identify key trends and opportunities. This project will allow learners to apply their knowledge of market research methodologies and data analysis, while also gaining practical experience in strategic decision-making. By the end of the project, learners will have developed a thorough understanding of the cashback program landscape and its potential impact on Nimble's growth strategy.