Social Media and Website Tracking Analytics

Project Scope The CANADA List helps Canadians make more informed, values-driven purchasing decisions. To accelerate our growth and impact, we want to strengthen our understanding of how users engage with our platform —across newsletter, social media, and web. The goal: Implement robust tracking and analytics (Google Analytics, newsletter UTM tagging, social attribution, and event tracking) so that we have a granular, actionable understanding of where our users come from and what they do on our site.

Data Enrichment & AI-Powered Product Intelligence

Project Scope The CANADA List empowers Canadians to support local businesses by offering an independent database of thousands of products, each rated for its true impact on the Canadian economy. To take our platform to the next level, we’re looking for student collaborators to harness the power of AI and automated data collection—enriching our product listings with richer, more useful information for consumers. The goal: Collect, verify, and structure key data points across the products in our database, to improve accuracy, usability, and depth of the resource. Student Learning Opportunities Students will: Apply and develop skills in data science, AI/ML, and web scraping Gain practical experience working with real-world, large-scale product datasets Solve real business problems and see the direct impact of their work Learn how to manage and structure business data for maximum value Practice communicating technical findings to a non-technical client Support & Mentorship Students will work directly with TCL’s founder and team for: Technical and strategic mentorship Weekly or biweekly check-ins Guidance on project requirements and priorities Feedback and support on troubleshooting and overcoming data challenges Ideal Student Skills Python or relevant scripting language Familiarity with web scraping frameworks (e.g., BeautifulSoup, Scrapy, Selenium) and/or AI APIs Data wrangling and JSON/database organization Analytical thinking and attention to detail Strong documentation and communication skills Why Join This Project? This project offers a chance to build your portfolio with a meaningful, high-impact data science project for a recognized Canadian platform. You’ll tackle authentic challenges in data automation, AI, and business analytics—directly improving a resource used by thousands of Canadians.

B2B Lead Generation & Partnership Development

The CANADA List is a fast-growing platform dedicated to helping Canadians make informed, patriotic buying decisions by spotlighting products and brands that truly support the Canadian economy. Our next phase is to expand our business-to-business (B2B) outreach , identifying and connecting with potential partners such as retailers, brands, Canadian-owned companies, manufacturers, and industry associations across the country. The goal: Build a targeted B2B pipeline for partnerships, advertising, and collaborations, and establish TCL as a recognized voice in the Canadian product landscape.