The CANADA List is a fast-growing platform dedicated to helping Canadians make informed, patriotic buying decisions by spotlighting products and brands that truly support the Canadian economy. Our next phase is to expand our business-to-business (B2B) outreach, identifying and connecting with potential partners such as retailers, brands, Canadian-owned companies, manufacturers, and industry associations across the country.

The goal: Build a targeted B2B pipeline for partnerships, advertising, and collaborations, and establish TCL as a recognized voice in the Canadian product landscape.

Research & Target List Building:

• Identify Canadian companies, brands, manufacturers, retailers, and relevant associations with strong alignment to TCL’s mission.
• Build organized contact lists, including decision makers (e.g., marketing managers, partnership leads, brand managers).
• Use tools like LinkedIn, company directories, and industry databases for prospecting.

Outreach Strategy Development:

• Develop messaging templates for outreach (email, LinkedIn, phone scripts).
• Segment leads for different partnership opportunities (e.g., site sponsorships, product submissions, advertising, co-marketing, content collaborations, “Verified Canadian” badges, etc.).

Initial Contact & Follow-Up:

• Execute outreach campaigns to introduce TCL and explore potential interest in partnership or collaboration.
• Track engagement, responses, and progress in a CRM or organized spreadsheet

Example Deliverables

A detailed report including:

• Executive summary and goals
• Target partner lists (with contact info)
• Summary of outreach activities and results

Why Join This Project?

You’ll get hands-on experience in market research, sales development, and partnership building, while helping a meaningful Canadian project scale up its impact. This is a great fit for students interested in business, marketing, entrepreneurship, or who want to build their skills in real-world B2B environments.