Principia Essentials ENTR 4433 Business Plan Development

Project Description : Principia Essentials Welcome to Principia Assessments Ltd! We are thrilled to present an exciting opportunity for talented MRU Business students to contribute to our innovative project, Principia Essentials. Main Goal : The primary objective of this project is to develop a business plan for the launch of a new series of training programs for regulatory bodies and assessment-based certification programs who engage in the licensure and certification of professionals. These training programs intend to disrupt the existing market where psychometric services are often inaccessible by small and medium sized organizations due to limited financial resources and resource constraints. The Principia Essentials will offer clients a high-value, cost-effective solution to ensure that their licensure and certification programs meet defensible standards while improving the overall quality of their programs. This business plan will support the launch to market in Canada with an intended expansion to other markets in the coming years. We want students to not only understand the significance of their contributions, but also feel confident that the project is manageable within a realistic timeframe from September 20, 2024 - December 10, 2024.