Social Media Alchemy: Crafting Engaging Content for Brand Awareness

Functional Alchemy Beverages Inc is looking to enhance its social media presence and drive customer engagement through a strategic content marketing project. The goal is to create captivating and brand-aligned content that resonates with the target audience. Students will work on developing a comprehensive content strategy, focusing on innovative campaign ideas that promote brand awareness. The project will involve identifying potential influencers who align with Alchemy's brand values and collaborating with them to amplify the brand's reach. Students will gain practical experience in content planning, influencer outreach, and campaign design, applying their classroom knowledge in social media marketing and communications. The project aims to provide a real-world application of skills in a collaborative team setting.