Eluxe Society Social Media Strategy Enhancement

Eluxe Society is seeking to enhance its social media presence across various platforms, including Instagram, Facebook, and TikTok. The goal of this project is to create and schedule engaging social media content, monitor channels for engagement opportunities, and respond to comments and messages. Additionally, the project involves conducting research on industry trends, competitor activities, and audience preferences to inform the content strategy. The team will collaborate with leadership to develop innovative social media campaigns and initiatives. Tracking and analyzing social media metrics will be crucial to optimize content and engagement strategies. The project also includes assisting with potential client outreach and partnership collaborations, as well as supporting other marketing initiatives and administrative tasks as needed.

Project Marketing Campaign Launch

Oversee the organization, scheduling, communication, and task-tracking involved in managing the marketing rollout for Eluxe Society’s social media presence and campaign initiatives. Scope of work Create a master project timeline for all marketing deliverables and deadlines. Support in assigning and tracking tasks , ensuring team accountability and on-time delivery. Audit and use current project management tools (like Airtable and/or Notion) to manage workflows and updates. Maintain regular documentation and notes on outreach, partnership status, and cross-team activities. Assist with internal communication by coordinating meetings, updates, and reporting. Support performance tracking by collecting and organizing campaign and engagement metrics.

Brand Identity Toolkit: Templates, Voice, and Visual Standards

Eluxe Society seeks to enhance and standardize its brand identity to better reflect its luxury-meets-culture ethos. The project aims to develop a cohesive visual and verbal system that aligns with the agency's values and target audience. Learners will be tasked with creating a unified brand identity that can be consistently applied across various platforms, including digital, print, and experiential materials. The project will involve selecting appropriate fonts and color palettes, defining a tone of voice that resonates with Eluxe Society's brand, and crafting creative guidelines. This initiative will provide learners with the opportunity to apply their classroom knowledge in branding, design, and marketing to a real-world scenario, ensuring that Eluxe Society's brand identity is both distinctive and memorable.

Eluxe Society Digital Content Creation Initiative

Eluxe Society, a boutique consulting agency, seeks to enhance its online presence through high-quality digital content creation. The goal of this project is to produce engaging and visually appealing content that aligns with the brand's luxury and inclusion ethos. The project will involve researching current trends in luxury lifestyle, multicultural groups, and digital media to create content that resonates with our target audience. The team will be responsible for developing a series of Pinterest posts, social media updates, and multimedia content such as videos or infographics. This project provides an excellent opportunity for learners to apply their knowledge of digital marketing, content creation, and brand management in a real-world setting.