Social Media Strategy for The Infinite Bean

The Infinite Bean is an initiative of Rafiken Social Enterprises. It is a start-up focused on creating employment opportunities for neurodivergent adults through cafes and catering services. The project aims to establish a robust social and digital media presence to effectively communicate the company's mission and offerings. The goal is to develop a compelling content strategy that resonates with the target audience and enhances brand visibility. Learners will apply their classroom knowledge of digital marketing, content creation, and social media management to craft a forward-looking marketing strategy. This project will involve analyzing current market trends, identifying key platforms for engagement, and creating a cohesive plan that aligns with The Infinite Bean's values and objectives. The outcome will be a strategic blueprint that The Infinite Bean can implement to boost its online presence and community engagement.