The Infinite Bean is an initiative of Rafiken Social Enterprises. It is a start-up focused on creating employment opportunities for neurodivergent adults through cafes and catering services. The project aims to establish a robust social and digital media presence to effectively communicate the company's mission and offerings. The goal is to develop a compelling content strategy that resonates with the target audience and enhances brand visibility. Learners will apply their classroom knowledge of digital marketing, content creation, and social media management to craft a forward-looking marketing strategy. This project will involve analyzing current market trends, identifying key platforms for engagement, and creating a cohesive plan that aligns with The Infinite Bean's values and objectives. The outcome will be a strategic blueprint that The Infinite Bean can implement to boost its online presence and community engagement.

The deliverables for this project include a comprehensive social media strategy document outlining key platforms, target audience, and content themes. Additionally, learners will produce a content calendar with sample posts and engagement tactics. A presentation summarizing the strategy and its expected impact on The Infinite Bean's brand awareness and community engagement will also be required. The final deliverables will provide The Infinite Bean with actionable insights and a clear path forward for their digital marketing efforts.