Hungry Tiger Baby Food Market Analysis and Launch Strategy

Hungry Tiger Canada Corp. seeks to expand its presence in the North American baby food market. This project involves conducting a comprehensive business analysis to identify key target segments and positioning opportunities. The goal is to understand consumer preferences, competitive landscape, and market trends to inform a strategic marketing launch. Learners will apply their classroom knowledge of market research, consumer behavior, and strategic marketing to develop actionable insights. The project will focus on identifying unique selling propositions and crafting a marketing strategy that enhances brand awareness and drives sales growth. The analysis will be based on secondary research, data interpretation, and strategic planning, ensuring a thorough understanding of the market dynamics.