Hungry Tiger Canada Corp. seeks to expand its presence in the North American baby food market. This project involves conducting a comprehensive business analysis to identify key target segments and positioning opportunities. The goal is to understand consumer preferences, competitive landscape, and market trends to inform a strategic marketing launch. Learners will apply their classroom knowledge of market research, consumer behavior, and strategic marketing to develop actionable insights. The project will focus on identifying unique selling propositions and crafting a marketing strategy that enhances brand awareness and drives sales growth. The analysis will be based on secondary research, data interpretation, and strategic planning, ensuring a thorough understanding of the market dynamics.

The project deliverables include a detailed business analysis report and a marketing launch strategy document. The report will outline target segments, competitive analysis, and positioning opportunities. The marketing strategy document will provide a step-by-step plan for launching Hungry Tiger's baby food products in North America, including promotional tactics, branding initiatives, and sales growth strategies. These deliverables will be presented in a professional format, ready for implementation by Hungry Tiger Canada Corp.