Hive Educational Services Branding and Market Analysis

Hive Educational Services aims to enhance its brand identity and understand its market positioning. The project involves creating a branding strategy that accurately reflects the company's mission and values. The team will conduct comprehensive market research to identify the needs and preferences of the target audience, as well as competitive pricing strategies. This project provides an opportunity for learners to apply marketing and branding theories from their coursework to a real-world scenario. The goal is to develop a cohesive brand identity and gather actionable insights into market demand and pricing. The project is designed to be completed by a team of marketing students within 80 hours, focusing on tasks that are closely related and manageable.