Predictive Analysis for User Engagement and Matches

The project aims to leverage predictive regression models to identify key tipping points in user engagement, campus ambassador activity, and social media posts that lead to successful matches on Callisto's platform. The primary goal is to determine the optimal levels of engagement required at different scales—individual schools, clusters of schools, or at the state level—to Increase matches. By analyzing historical data, the project will explore patterns and correlations that can inform strategic decisions for matches. This project provides an opportunity for learners to apply their knowledge of data analysis, statistics, and predictive modeling in a real-world context. The outcome will help Callisto optimize its engagement strategies and improve overall platform effectiveness.

Animated Video Creation

Callisto is a national nonprofit organization that leverages cutting-edge technology to empower survivors of sexual violence. We would like to collaborate with students to create an animated video that explains our platform. This video will be displayed on our website, and shared by email. This will involve several different steps for the students, including: Familiarizing themselves with our company’s target market, brand guidelines, and technology. Developing a storyboard and animating scenes for the video. Combining visual and auditory elements to create a finalized video. Steps in the process would also include: Recommending ideas for future marketing videos.

Marketing Research

Callisto is a national nonprofit organization that leverages cutting-edge technology to empower survivors of sexual violence. We would like to collaborate with a student(s) to help us reach new demographics. Together with our marketing team, we would like students to: Research and compile a list for all college and university school newspapers, including the main contact information (ie. editor) for the news outlets. Write a press release to reach these media outlets. Research and review a list of potential grant prospects for the organizations that most align with Callisto's mission and values. Identify the main contact, LinkedIn information, the prospective grant focal areas, application process, etc. Tasks include: Familiarizing themselves with our target market and Callisto's technology platform. Researching the new demographics. Recommending marketing tactics to attract new supporters. Creating a Google Sheet of research lists. Writing a press release.