WellyTails Shopify Website Update

We sell a number of dog & cat related foods, treats and natural pet health supplements to brick-and-mortar stores as well as direct to pet parents via our Shopify based websites. We need to do a refresh with special attention given to simplifying the navigation as we have added a number of new products and product categories over the past 3 years. .

Virtual Internship: Pet Products PR, Marketing & Social Media

The Role of the Marketing Intern is to: Conduct a full range of marketing activities targeted at US located independent veterinary clinics and independent pet stores to promote "NUTRICURA" Branded pet foods, treats, toppers and natural pet health supplements. The goal is to communicate the Brand's core value proposition to the two target segments and differentiate the Brand from the competition. Create and disseminate marketing, advertising, LinkedIn social media, email and trade PR collateral materials. Research the main competitive brands/products and identify their strengths and weaknesses and recommend how NUTRICURA Brand should counter/position against them. Closely monitor and evaluate the Brand's marketing results against sales achieved and make recommendations to improve messaging and target market outreach strategy and tactics. Create website / social media content and provide recommendations to increase site traffic.

NUTRICURA VETERINARY CLINIC MARKET DATA

We are looking for students to identify the following new opportunities for our NutriCura brand. Insights would greatly aid us with our launch and marketing communications strategy to small animal veterinary clinics in Canada and the US. Areas that would be of greatest interest are: - exploring small animal veterinarians perception and general level of interest in a NutriCura option within their clinic - validating market size of veterinary medical diets , quantify market size by kibble vs canned discover what are the top 5 medical conditions that medical diets are prescribed for - Determining the minimum viable product range with small animal veterinarians - Exploring future opportunities within small animal clinics ie natural pet health supplements - Conduct primary research: engaging with small animal veterinarians via online or telephone survey interviews - includes secondary research: trends, new startups, research in an area

WellyTails Web

We’re looking for UX/UI talent! Do you have a background or interest in user experience design or user interface design?  We’d love to see what you would do with the Catalogue page [insert link to your own site; you might like to replace] on our website. Put yourself in the shoes of a user experience designer working for our company, and give this page a complete refresh. If you were redesigning this page to increase conversion rates, visual appeal, clarity, and customer delight - what would you change?  This can include adding or removing elements from the page, adding interactive or animated features, changing the customer journey from this page, and/or completely redesigning the look and feel. Outcomes Your challenge submission can be an interactive mockup, flat wireframes, a functional website, a photoshop file - whatever gets your vision across.  Please feel free to be creative and depart from the design of the rest of the site if you choose, but submissions that take into consideration our branding will be assessed more favourably.