Empathy Protocol Podcast Launch Campaign

Ziefah Health is launching a new podcast titled "The Empathy Protocol," aimed at exploring how empathy reshapes systems, strengthens relations and drives personal growth through deep conversation. The goal of this project is to design and execute a buzzworthy social media campaign that effectively promotes the podcast's launch. The campaign should engage potential listeners, create anticipation, and drive subscriptions across various social media platforms. Learners will apply their knowledge of digital marketing strategies, content creation, and audience engagement to develop a cohesive and creative campaign. The project will involve researching target audiences, crafting compelling messaging, creating marketing collateral and selecting appropriate social media channels to maximize reach and impact. The team will also analyze current trends in podcast promotion to ensure the campaign is innovative and relevant.