Virtual Internship Fall '21: Social Media Marketing and Content Creation


Project scope
Categories
Communications Market research Marketing strategy MediaSkills
social media graphic design program management marketing communications blog posts marketing content creation social media strategy social media campaigns brandingOur company is able to offer a virtual internship opportunity to multiple students studying marketing, advertisement, or management with graphic design skills.
The primary focus for the student will be:
- Conduct Market Research - Investigate our competitive landscape on social media platforms. After researching all social media platforms, identify the best ways to gain awareness while converting followers into website users.
- Create Social Media Strategy - Develop and implement a social media strategy for improving our online presence and increasing engagement. Work with the Program Manager and team members to identify potential growth opportunities using different social media platforms.
- Content Creation - Create a content calendar to schedule our posts and use for our social media platforms. Create content for posts that aligns with our mission and service.
- Measure and Replicate - Using tools provided by our company, students will be able to measure data from social media interactions and engagement. By trial and error, we will determine the best content to promote our business.
Our goal at the end of this experience is:
- Branding and Marketing Communications - Improve our brand's presence and capture greater market share. For the students to help us effectively communicate our brand's story and mission to a broad audience.
- Market Research - For us and the student to gain a better understanding of social media marketing and ensure we are optimally positioning our service with our target sector/customer.
- Strategic Social Media Marketing - For the students to create a strategy that will assist us to improve our online presence, reach more customers, and effectively promote our brand through compelling content.
Other duties the student may complete could include:
- Measure and report on the performance of our social media campaigns using tools provided by our company.
- Content development, including social posts, blog posts, LinkedIn articles, and website copy.
To fully understand what our team does, please review the following resources:
- https://roigenius.com/
- https://roigenius.com/#AboutUs
Primary contact: (Andy Cramer, CEO)
Secondary contact: (Al Farmer, CTO)
Program Manager will assist intern team with workload and any questions they may have. Weekly meetings are mandatory.
About the company
ROI Genius™ is an end-to-end business wholly integrated SaaS business process platform that contains extensive base technology amassed over years of complex installations. It is highly customizable. Our integrated business processes and protocols enable companies to “own their customers.” The ROI Genius™ platform includes lead generation, sales, marketing, flexible line-item budgeting, and the measurement and reporting of activities that we turn into actionable analytics. We have produced solutions for large home building companies, master community developers nationwide, and worked with a non-profit, bringing them online to reach a broad audience. Currently, we are integrating call center technology, providing sophisticated tools including broker CRM integrations, hotlinking, text messaging, email, voice mail, and flexible drip campaigns. ROI Genius records all activities from lead generation to a final sale.