The project's main goal is to research and identify current market demand for brand integration in independent films for small and medium-sized companies. The learners will then prepare a marketing pitch and prospect list of businesses likely to consider brand integration in independent films. This will involve several different steps for the students, including:

- Researching the current market for independent filmmakers and their brand integration opportunities.

- Identifying small and medium-sized companies likely to consider brand integration in independent films.

- Developing a marketing pitch for brand integration opportunities to present to potential businesses.

- Creating a prospect list of CEOs and marketing managers at businesses that would benefit from brand integration and might be interested in brand integration in independent films.

By the end of the project, students should complete the following list of activities:

- A comprehensive report on the current market for independent filmmakers and brand integration opportunities.

- A marketing pitch targeting small and medium-sized companies for brand integration in independent films.

- A prospect list of CEOs and marketing managers at businesses interested in brand integration opportunities in independent films.

Final deliverables:

- All source materials used for research and analysis.

- A written report explaining the research process and outcomes.

- A marketing pitch presentation for potential businesses interested in brand integration opportunities.

The company CEO will familiarize students with Van Camp Studios’ goals, brand voice, film genres, and pitch strategy. He will be available to meet with students, answer questions, and give direction.