SEO and Social Media Strategy for Educational Consulting Company

I am looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. As a company with 1.5 employees ;) we have not done a great job mapping out a strategy here. However, we have had a lot of success in the past few months and are looking to promote ourselves much more in the coming year. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page or pages of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar.