Digital Marketing Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What Keywords we should use ? What budget is appropriate for advertising? What messaging should we use? What tools to use What ADs to use and which platform ( Google, LinkedIn etc ) Analyze cost of ADs