Northern Wool Product Textile Marketing Strategy

EDNA TEXTILE ET COUTURE, a company specializing in custom clothing and a wide range of sewing accessories, is looking to expand its market reach for its wool product line. These products have significant potential in colder regions such as the North Atlantic, Nunavut, and Yukon. The goal of this project is to develop a comprehensive marketing strategy that targets these specific regions. The project will involve researching the market demand, identifying potential distribution channels, and creating promotional materials tailored to the unique needs and preferences of consumers in these areas. The strategy should leverage the company's existing strengths in textile and accessory sales while highlighting the benefits of wool products in cold climates.