Digital Marketing Enhancement for Local Lead Generation

Instant Cleaning Services (ICS) aims to enhance its digital marketing strategy to attract more local clients in the Greater Toronto Area. The primary challenge is to increase online visibility and generate leads without a substantial marketing budget. This project will enable learners to apply their knowledge of digital marketing, content creation, and market research. The team will focus on developing a comprehensive 30-day social media content plan, creating a portfolio of promotional materials, and compiling a researched list of potential clients, such as realtors and property managers. By addressing these areas, ICS seeks to expand its client base and strengthen its presence in the local market.