Build the Brand Presence for a South Asian Hair and Makeup Artist

The main objective of this project is to support a newcomer or early-stage entrepreneur in launching or growing their business in the Canadian market, while simultaneously providing students with meaningful, hands-on experience in marketing strategy and brand development. Through this collaboration, students will apply real-world marketing skills to help the entrepreneur: Build or refine their brand identity Increase visibility within their target audience Understand their competitive landscape and ideal customer Plan their outreach and presence for the upcoming year Develop strategic, platform-ready content for digital channels This project is designed to provide mutual benefit: 🧠 For students — portfolio-worthy experience, applied learning, and direct impact 🚀 For founders — practical tools, insights, and momentum to launch with clarity and confidence The goal is not just to complete tasks, but to co-create an actionable marketing foundation that a passionate, under-resourced founder can use immediately — and build on for long-term success.