Cloud-Based Asset Management and Marketing Integration

Beaches and Trails Publishing is seeking to enhance its publishing operations by creating a streamlined, cloud-based folder system for organizing images and files. The goal is to link each book title's assets to a Notion database, ensuring that all relevant marketing metadata is easily accessible and up-to-date. This includes book descriptions, universal links, retailer information, and evergreen promotional content. By implementing this system, the company aims to improve operational efficiency and unlock passive marketing opportunities for over 300 titles. The project provides an opportunity for learners to apply their knowledge of cloud storage solutions, database management, and digital marketing strategies. The tasks are closely related and can be completed by a team of learners from a single academic program focused on information technology or digital marketing.

Shopify Store Enhancement for Beaches and Trails Publishing

Beaches and Trails Publishing is seeking to enhance its Shopify store to improve visibility, user experience, and sales efficiency. The project aims to optimize the store's SEO to increase organic traffic, refine product descriptions to better engage potential customers, and implement sales automation to streamline the purchasing process. This project provides learners with the opportunity to apply their knowledge of digital marketing, e-commerce, and automation tools in a real-world setting. The tasks are closely related and designed to be completed by a team of marketing or e-commerce students. The project is structured to be completed within 80 hours, allowing learners to focus on practical applications of their classroom knowledge.

Funding Opportunities Research for Beaches and Trails Publishing

Beaches and Trails Publishing, a women-led microbusiness in Quebec, Canada, is seeking to expand its operations and enhance its sustainability by identifying non-repayable funding opportunities. The project aims to explore various grants, microgrants, and business development programs that align with the company's mission and growth objectives. The team will conduct comprehensive research to identify funding sources that support women-led businesses, microbusinesses, and publishing enterprises. This project provides an opportunity for learners to apply their research and analytical skills, as well as their understanding of business development and funding landscapes. The goal is to compile a list of viable funding options that Beaches and Trails Publishing can pursue to support its strategic initiatives.

Substack Sales Strategy for BATP Pen Names

Beaches and Trails Publishing (BATP) aims to enhance its sales strategy by leveraging Substack newsletters for each of its pen names. The goal is to create engaging sales content and a structured approach that will drive book sales on Amazon and other major book retailers. The project involves understanding the unique voice and audience of each pen name, crafting compelling newsletter content, and developing a cohesive strategy that aligns with BATP's overall sales objectives. Learners will apply their marketing and content creation skills to design newsletters that not only inform but also persuade readers to purchase books. The project will focus on creating a replicable structure that can be adapted for future newsletters, ensuring consistency and effectiveness in sales communication.

Engaging Sales Email Campaign for Shopify Bookstore

Beaches and Trails Publishing aims to convert its newsletter subscribers into active buyers by crafting compelling sales emails for books available on their Shopify store. The challenge is to create engaging and persuasive email content that resonates with the target audience and encourages them to make a purchase. This project will involve analyzing the current subscriber base, understanding their preferences, and tailoring email content to align with their interests. The goal is to increase conversion rates by leveraging persuasive writing techniques and effective call-to-action strategies. The project will provide learners with the opportunity to apply their knowledge of digital marketing, consumer psychology, and content creation in a real-world context. Tasks will include researching best practices in email marketing, drafting email templates, and testing different approaches to optimize engagement and sales.