Social Media and Video Content Strategy to Elevate YEDI’s Entrepreneurial Impact

York Entrepreneurship Development Institute (YEDI) supports emerging entrepreneurs through education, mentorship, and funding opportunities. As YEDI continues to grow its community of innovators, it seeks to strengthen its online presence with a targeted and cohesive social media strategy. This project invites students to develop high-quality, platform-specific content—including short-form videos—that showcases YEDI’s programs, success stories, and thought leadership. The goal is to increase awareness, engagement, and follower growth while ensuring alignment with YEDI’s brand and values.