Market Research for New Client Acquisition

The goal of this project is to help Truesdale and Associates, LLC identify and prioritize new client acquisition opportunities. Learners will conduct market research to uncover underserved segments within the beauty and wellness industry, develop detailed customer profiles, and provide strategic recommendations that can be used to increase outreach and client conversions.

Virtual Internship Opportunity: Digital Marketing

Our organization is able to offer a virtual internship opportunity for a team of 2-4 marketing students. The primary focus for the student will be:  Market Research  - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for existing services; conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; identify key messaging for existing services. Prospecting Strategy  - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. Marketing Communications  - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. Public Relations  - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Our goal at the end of this experience is: Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as Oasis. Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern using these communication tools:  Zoom Video, Email, Phone Student's primary contact : Elaine Truesdale , Founder

Virtual Internship Opportunity: Digital Marketing

Our organization is able to offer a virtual internship opportunity for a team of 2-4 marketing students. The primary focus for the student will be: Prospecting Strategy - Assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. Our goal at the end of this experience is: Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. We will plan to communicate with our virtual intern using these communication tools: Zoom Video, Email, WeChat, Google Drive Student's primary contact : Elaine Truesdale, Founder