Clean Beauty Social Media Campaign Development

Jiwani, a pioneering company in the clean beauty industry, seeks to establish a compelling social media presence to effectively communicate its unique value proposition. The project aims to develop a comprehensive social media marketing campaign that highlights the brand's commitment to sustainability and innovation. Students will have the opportunity to apply their classroom knowledge of marketing strategies, digital content creation, and brand communication. The project involves researching target demographics, crafting engaging content, and selecting appropriate social media platforms to maximize reach and engagement. The goal is to create a cohesive and impactful campaign that resonates with the target audience and enhances brand visibility in the competitive clean beauty market.