Create a marketing plan + chop up video ads for a research company

🚀 Help Us Build the Funniest, Sharpest Consumer Insight Campaign on the Internet TECH FOR ALL CANADA is a fast-moving research firm that helps startups and big tech brands understand people. We build consumer models, insight frameworks, and knowledge libraries that bridge cultural and business gaps. But here’s the thing — we want the right people to know about us. That’s where you come in. We're looking for someone who’s chronically online, knows how to make people laugh and take us seriously, and can turn raw insight into sharp visuals and content that actually convert. Think: McKinsey clarity meets TikTok native creativity. 🎯 What You'll Do You'll be in charge of building our marketing funnel from top to bottom : Top of Funnel (TOFU) : Craft ultra-relatable memes, POV videos, or mini-skits about product managers, consumer confusion, or startup chaos — with a confident, insight-driven tone underneath. Mid Funnel (MOFU) : Build visual explainers, mini decks, infographics, or even short videos that showcase what we do — consumer modeling, research frameworks, knowledge repos — in a way that clicks with startup decision-makers. Bottom Funnel (BOFU) : Help us design landing pages, case studies, and webinar promos that tie directly into our blog content and founder-led insights. Near the very bottom, you’ll help visualize POC-style business cases for potential clients. 🎨 Who We're Looking For You’re probably someone who: Knows how to cut video , build scroll-stopping slides , and design with taste (Canva, Figma, Final Cut, whatever works) Understands B2B marketing but also spends time on Reddit, TikTok, LinkedIn, and the weird parts of the internet Can write with personality and precision , switching between funny and serious fast Loves solving marketing puzzles: what’s the best content format, tone, and hook for this stage of the funnel? Works independently, thinks fast, and doesn’t wait for permission 📩 How to Apply To apply, send us: 1–2 content ideas you'd use to advertise a firm that studies consumers for startups and big tech brands (Optional) Past work, memes, reels, decks, or anything else you’re proud of Our mission is to help the world understand itself better — through research, insight, and creativity. If that excites you, we’d love to hear from you. Let me know if you'd like a version that’s a bit shorter or tailored for LinkedIn, Riipen character counts, or a Google Form.