Social Media Content Creation for User Engagement

Emma Advisor is preparing for an early-stage launch and wants to build excitement among college students across North America. We’re looking for creative support to design original, platform-tailored social media content that clearly communicates our mission, educates users about our unique offerings, and drives sign-ups. Students will craft engaging content for Instagram, TikTok, Reddit, Facebook— helping us establish credibility and create an authentic, vibrant online presence from scratch. This project offers hands-on experience in digital content creation, brand storytelling, and community building for a fast-growing edtech startup.

Digital Outreach & Waitlist Sign-Up Campaign Strategy

Emma Advisor is seeking support to design and launch a grassroots digital outreach campaign to build our early user waitlist to use Emma. Students will gain hands-on experience helping launch an AI-powered career advising tool aimed at expanding opportunity for students nationwide. We’re preparing to launch our MVP in the next two months. This project will help us build a beta-testing community and gather meaningful feedback to refine our product. Project Goals: Generate early sign-ups from college students who will test and provide feedback on Emma Advisor’s MVP. This project is ideal for those interested in digital marketing, user engagement, and startup strategy.

Brand Identity Development for AI-Powered Career Services

This project will focus on building a cohesive and professional brand identity for Emma Advisor — a startup offering AI-powered career services tailored for college students. As an early-stage company, we currently have only basic design elements and require support in defining our visual brand, messaging, and overall identity. Students will play a key role in helping us establish a brand that resonates with our Gen Z target audience and reflects our mission of career empowerment through AI. The final assets should position us competitively in the EdTech market and be ready for public-facing use.