Marketing and Sales Strategy Development and Execution for an Energy Management Company

ENERGYOPEX CANADA, a CleanTech and IoT powered energy management provider, seeks to enhance its marketing and sales strategies. The company aims to expand its reach and improve its customer engagement through effective tele-marketing and digital marketing techniques. The project involves analyzing current marketing strategies, identifying potential areas for improvement, and developing a comprehensive marketing plan. Learners will apply their knowledge of marketing principles to create sales strategies that effectively communicate the benefits of ENERGYOPEX's innovative energy efficiency solutions. The goal is to increase appointment setting and sales closing rates by leveraging digital platforms and tele-marketing efforts. This project provides an opportunity for learners to engage with real-world marketing challenges in the energy CleanTech sub sector. - Analyze current marketing strategies and identify areas for improvement. - Develop a comprehensive marketing plan focusing on tele-marketing, digital and traditional marketing. - Propose strategies and implement initiatives to enhance appointment setting and sales closing rates. - Utilize classroom knowledge of marketing principles to address real-world challenges.