Monetization Strategy for Caregiving Network

Initially developed as a free resource for families dealing with caregiving, Caregiving Network is seeking to transition into a self-sustaining model by monetizing its generative AI technology, content, and interactive apps. The goal is to create a viable leasing strategy that allows other organizations to utilize these resources while maintaining the core mission of supporting caregivers. The project involves analyzing the current offerings, identifying potential market segments, and developing a comprehensive monetization plan. This plan should consider pricing strategies, potential partnerships, and marketing approaches. The project aims to ensure that the Caregiving Network remains accessible to those in need while generating revenue to support its ongoing development and expansion. In June, we are developing care teams that will operationalize the spread of caregiving and support among families and trusted friends.

Virtual Internship: Social Media Marketing and Content Creation

Our company is able to offer an un-paid virtual Internship opportunity to multiple students studying marketing, advertisement, or management with graphic design skills. The primary focus for the student will be: Market Research - Investigate our competitive landscape; perform market segmentation to identify opportunities for growth and awareness. Identify expansion opportunities and new ideas to pursue. We will be researching all our social media platforms and finding the best ways to gain awareness while converting followers into website users. Strategic Social Media Marketing - Develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Work together with the current marketing team to identify potential growth opportunities using different social media platforms and create content that aligns with our mission and service. Our goal at the end of this experience is: Branding and Marketing Communications - For the students to help us improve our brand's presence and capture greater market share. For the students to help us effectively communicate our brand's story and mission to a broad audience. Market Research - For us and the student to gain a better understanding of social media marketing and ensure we are optimally positioning our service with our target sector/customer. Strategic Social Media Marketing - For the students to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : Measure and report on the performance of our social media campaigns using tools provided by our company. Content development, including social posts, blog posts, LinkedIn articles, and website copy. Primary contact : (Andy Cramer, CEO) Secondary contact: (Al Farmer, CTO)

Marketing Strategy for Caregivers Support Service

Our organization is able to offer a virtual internship opportunity for one or more marketing students or teams. The primary focus for the student will be: Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service). Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel) Content development, including social posts, blog posts, LinkedIn articles, and website copy. To fully understand what our team does, please review the following resources: https://files.extendatouch.com/overview/ https://files.extendatouch.com/mutual_referral_program.pdf https://www.linkedin.com/company/extendatouch/?viewAsMember=true Primary contact : (Andy Cramer, CEO) Secondary contact: (Al Farmer, CTO)

Virtual Internship Winter '22: Media Relations

Our company is offering a virtual internship opportunity to multiple students studying journalism, and media relations. We are looking for a minimum of 3 interns that can work in a team setting. The primary focus for the student will be: Conducting Interviews - Students will be placed in a team and will assist the Program Manager in identifying and performing outreach to non-profit organizations. Following our initial outreach, the team will create interview questions that will be prescreened before the interview is conducted. Creating Quality Blog Articles - Following the interview, students will produce well-written blog articles to be showcased on our blog page as well as our social media accounts. Our goal at the end of this experience is: Outreach – Grow user base on our platform while informing the public about the caregiving community using blog articles social media efforts. Blogs – Students will create quality blog articles that will showcase outstanding non-profits in the U.S. as well as the work each organization performs. Other duties the student may complete could include : Measure and report on the performance of our social media campaigns using tools provided by our company. Writing post-interview letters to organizations. To fully understand what our team does, please review the following resources: https://files.extendatouch.com/overview/ https://files.extendatouch.com/mutual_referral_program.pdf https://www.linkedin.com/company/extendatouch/?viewAsMember=true Please send all questions and comments to: Primary contact : andy@extendatouch.com (Andy Cramer, CEO)