Lead Generation for Palate Pilgrim

The main goal for the project is to conduct lead generation exercises to promote the brand Palate Pilgrim and gain more interest and engagement from defined audiences in Canada and the US. The company is plateauing on achieving enough leads from the right audiences and is looking to conduct sales exercises to reach them. This will involve several different steps for the students, including: - Researching the defined audiences in Canada and the US to understand their preferences and behaviors. - Developing a lead generation strategy to approach prospects in person and convert them to leads. - Creating promotional materials and sales pitches to engage the defined audiences. - Implementing the lead generation strategy and tracking the results to make improvements. - Collaborating with the marketing team to align the lead generation exercises with the overall brand promotion strategy.