Impact Academy Market Research and Strategy Development

Conscious Brands Incorporated aims to develop a dynamic, membership-based platform tailored for impact professionals. The platform will feature an evergreen library of courses, live cohorts, and a community-driven network. To ensure the platform's success and sustainability, MBA co-op students will conduct comprehensive market research. This research will focus on the current landscape of online academies/ communities catering to impact professionals. Key areas of investigation will include pricing models, course content criteria such as length and format, and other critical market intelligence. The insights gathered will inform the platform's development, growth strategies, and overall viability, ensuring it meets the needs of its target audience effectively.

Marketing Strategy

A Conscious Brand® supports positive impact – for people, organizations and the planet. It builds trust authentically through higher purpose, values and actions. It’s better business on purpose, and it’s the way of the future. Join other forward-thinking organizations and journey towards becoming a Conscious Brand. The newly launched Conscious Brands® Assessment Tool is a digital tool designed to empower organizations to progress towards a conscious future. Conscious Brands® is a founding Canadian B-Corp and is governed by distributive leadership and distributed authority and we use Generative Decision Making. Our Vision Our vision is to have a regenerative impact on capitalism across the world, empowering organizations worldwide to become successfully conscious and contributing to the elevation of people, prosperity and the planet. Our Higher Purpose Use the power of business to catalyze positive change in the world. We are looking for students to further co-create content for social platforms. The primary focus of the student(s) will be: Content - identify and monitor content as it relates to the 6 pillars of a Conscious Brand. Marketing Communications - Recommend channels to advertising and PR materials; create an integrated marketing campaign. Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service). Prospecting Strategy - Co-Develop our outreach process and develop and implement targeted prospecting; co-create our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on the performance of these campaigns. Content development, including social posts, blog posts, LinkedIn articles, emails, and website copy. Who are you : Think about things differently, are entrepreneurial in spirit and are curious about how business can be a force for positive change. Want to organize differently, want to have a voice and co-create an organization. We will plan to communicate with students using these communication tools: company slack, email, zoom Primary contact : Rob Sinclair, Conscious Business Catalyst Secondary contact: Luke Burrell, Design Guru