Create Short-Form Video Ads for Meta from Raw Footage

Main Goal for This Project Our company, Forages, aims to promote our sprouting products through targeted Meta ad campaigns. We have over an hour of raw video footage from a recent shoot and need students to transform it into engaging, high-converting short-form video ads (sub-15-second and sub-30-second clips) for Meta platforms. Students will analyze the footage, understand sprouting and its appeal to our target audience, identify compelling hooks or messages, and create 10 or more video clips optimized for Meta ad testing to improve conversion rates. Company Overview At Forages, we specialize in sprouting products that promote health and sustainability. Our mission is to make nutritious, eco-friendly food accessible to all. This project offers students a chance to gain hands-on experience in digital marketing and video content creation while contributing to our growth. Benefits for Students Develop skills in video editing, digital marketing, and audience analysis. Gain real-world experience creating ad content for a health-focused brand. Build a portfolio with tangible video assets and marketing insights. Potential for networking with our team, depending on project outcomes. Employer Commitment We are committed to providing support to ensure project success, including: Mentorship : A minimum of 5 hours of mentorship, delivered via several virtual sessions to discuss project goals, provide feedback on drafts, and answer questions. Technical Guidance : Access to footage, brand guidelines, and Meta ad references. Flexible Communication : Students can reach out via email or phone.