Pathfyndr Inc. Website and Back-End Software Coding Project

The primary goal of this project is to have ongoing development and tech support for our company. Activities include creating website pages that can integrate with other pages, back-end software coding, integration and automation development, and overall maintenance. This will involve several different steps for the students, including: Developing pages and tools using HTML, Java and Deluge Integrating software components for automation and efficiency. Developing and testing back-end software coding. Ensuring the website and software is secure and up-to-date. Troubleshooting and debugging any issues that arise. Researching and implementing new technologies to improve the website and software. Integrating our current software with a mobile app

Brand Identity and Graphic Design

Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting. We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding. This will involve several different steps for the students, including: Researching the brand identity. Logo and name proposals that reflect who we are Work to create a branding guide for us to reference Help create prototypes using software tools that can be implemented in our marketing Research into the competitors to see what they are doing. Creating custom branding sheets with colours and logos. Additional skills and experience in the following fields would also be very useful: Website and brand kit design Designing retention campaigns Market research and outreach strategy