Logo Usage & Guidelines Update

Our company is looking to create a new logo to update the image of our brand and give us a fresh look. We hope to retain the “feel” of our brand and remain recognizable as we have established ourselves as a trusted company over the past several years. This will involve several different steps for the students, including: Researching current marketing, design, and branding trends of our competitors and industry leaders. Developing and designing 3-4 logos for us to choose from, including standalone symbols and versions with our brand name. Developing a new framework for logo usage guidelines. Creating a social media toolkit with the chosen logo in different sizes, colors, and text variations to be used in the company’s social media and design assets. Creating potential profile and cover photos for our social media platforms using the new logo and updated logo usage guidelines.

Pacific Pearl Market Logo

The goal of this project is to create a logo for Pacific Pearl Market, a small grocery store selling Filipino-Asian food. The logo may reflect the literal meaning of the word Pacific and Pearl with an Asian market flair.