Sustainable Storytelling Campaign for Gear2Peer

Gear2Peer, a gear-sharing startup committed to sustainability and community impact, seeks to enhance its brand presence through a strategic content campaign. The project aims to develop a series of engaging digital narratives that effectively communicate Gear2Peer's sustainable mission and community-driven initiatives Project Summary: Students will plan and produce a content campaign that communicates the sustainable mission and community-driven values of Gear2Peer. This storytelling initiative will help build trust, encourage platform adoption, and inspire user engagement from both lenders and renters. Main Goals: Build a content strategy that highlights environmental and community impact Create reusable, platform-ready content assets Help define and develop Gear2Peer’s brand voice