Community Filter Methodology Development for DNA Platform

The Data Narratives for the Arts (DNA) Platform is a vital tool that consolidates financial and statistical data from over 4,000 charitable arts organizations across Canada. The current project aims to expand the platform by developing a methodology to create a new "community" filter. This filter will include a category set that accurately represents the diverse landscape of the arts and culture sector. The challenge is to ensure that the new filter is comprehensive and inclusive, reflecting the varied communities and artistic expressions within Canada. By achieving this, the platform will enhance its usability and relevance, offering more tailored insights for stakeholders. The project will require a thorough analysis of existing data categories and an understanding of the arts sector's diversity.

Mass Culture Communications Strategy Development

Mass Culture Canada aims to enhance its brand presence and recognition both nationally and internationally within the arts and culture sector. The organization seeks to develop a comprehensive corporate communications strategy that will elevate its profile and increase awareness of its initiatives. The project involves analyzing current communication efforts, identifying gaps, and proposing strategic improvements. Learners will apply their knowledge of marketing and communications to create a cohesive plan that aligns with Mass Culture's mission and goals. The project will focus on understanding target audiences, crafting key messages, and selecting appropriate communication channels to effectively reach and engage stakeholders. Key tasks include: - Conducting a SWOT and PEST analysis of current communication strategies. - Researching best practices in corporate communications within the arts and culture and other cross-sectoral intersections (i.e.. data, research, technology) - Developing a strategic communications plan with clear objectives and tactics. - Proposing metrics for evaluating the success of the communications strategy.

Developmental Evaluator

Mass Culture is hosting a conference at Toronto Metropolitan University from January 23 to 24, 2023. We are looking for students interested in documenting the discussions so that we can develop well-informed collaborative action plan for the national arts sector.

Enhancing Data Narratives for Mass Culture's Arts Data Platform

In September 2023, Mass Culture proudly launched its groundbreaking DNA - Data Narrative for the Arts initiative. At the heart of this innovative program lies the Arts Data Platform (ADP), currently in its inaugural stage. Mass Culture has already crafted several in-house reports to showcase the ADP's incredible potential. Furthermore, we are in the process of collaborating with a select group of arts organizations to help them construct their own compelling data narratives. We are excited to extend an invitation to a group of students to immerse themselves in the intricacies of the ADP. Your role will encompass a comprehensive evaluation of our in-house reports and gaining insight into the pressing data inquiries posed by our partner arts organizations. Armed with this valuable information, you will undertake the exciting task of producing a series of data reports that harness the capabilities of the ADP in conjunction with other data sources.