Refining Corksy's Sales Strategy for Enhanced Lead Generation

Corksy, a B2B SaaS platform for wineries, seeks to modernize winery operations through digital tools. The current project aims to refine Corksy's sales strategy to enhance its Direct-to-Consumer (DTC) and Point-of-Sale (POS) operations. Students will analyze Corksy's existing sales approach and prospecting process, applying core sales principles to improve outreach efforts. The project will involve defining the ideal winery customer profile and developing a compelling multi-channel plan to boost lead generation and conversions. By collaborating with Corksy's team, students will gain practical experience in sales strategy and customer engagement, ultimately contributing to Corksy's mission of helping wineries grow through innovative solutions.